The Latin for 'profit' or 'gain'. Lucrum is the language of value, the unapologetic goal of every commercial enterprise. It is the measure of success.
This is a name of immense commercial authority. It is direct, powerful, and timeless. It speaks of advantage, wealth, and the strategic pursuit of growth.
This is the landmark for the institution at the heart of finance. For the investment bank, the trading platform, the wealth management firm, or the new currency that defines value itself.